everybody aims to provide useful and accurate consumer health information for New Zealanders. It is written and reviewed by medical writers, consumer health organisations and health professionals.
everybody is a consumer health information resource that is owned and published by UBM Medica (NZ) Ltd. The product is distributed in print (free to New Zealand GPs) and on the internet.
Award winning website
everybody won the 2007 Qantas Media Award for Best Public Information Website.
Judge’s summary "This site has a simple and clean design, which makes it very easy to use. Given the internet is awash with medical information sites, one might be dubious about another one. However, the content on this site is excellent and also has local focus. What I found was very comprehensive, well organised and the layout of the site is very intuitive. The content is readable and accessible, not overwhelming and although it uses plain English it doesn't avoid important medical terms. There is a good use of text and graphics, suitable warnings and perhaps most importantly information on where to go for more detailed or professional help. This site stands out because of its completeness and quality."
From 2005 and 2006 everybody was ranked #1 in the Hitwise New Zealand 'Health and Medical - Information' industry based on number of visits.
Quality assurance
everybody has been developed for the lay reader seeking general health information. It offers an overview of health conditions and treatments. It is not intended to provide 'in-depth' health information on diseases or conditions.
The everybody titles are designed to be concise and understood by almost all lay readers. For this reason we do not (as a rule) provide academic references to support our text. We do, where appropriate, offer links to reputable institutions, resources and support groups.
Each everybody title has the following quality assurance points:
- Advertisement space, with the content policy clearly outlined.
- Date the title was written or last modified.
- Statement that the title is intended for New Zealand residents only and should not be used as a substitute for the advice or treatment given by a qualified health professional. Name and street address of publisher included.
- Author or contributor.
- Links to privacy statement, security statement, contact details of key personnel, advertising statement.
- Site publisher and link to company website.
The everybody editorial team believes that the development of consumer health information requires input from consumers, writers and professionals. We endeavour to work with established consumer organisations wherever possible and to publish information relevant to the people they represent. All titles include information on where New Zealanders can go for additional information and support. Professional reviewers are chosen with regard to their area of expertise and the topic being developed.
The everybody titles are all reviewed at least annually, although in practice this may be done more often. All everybody support group contributors may update information at any time during the year.
Advertising and sponsorship
Click here for information on advertising with www.everybody.co.nz or sponsoring an everybody Patient Sheet topic.
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